The Impact of Online Behavioural Tracking
7 min readMay 29, 2021
Introduction
Online behavioral tracking, as defined by the Federal Trade Commission (FTC), is the “tracking of a consumer’s online activities over time — including the searches the consumer has conducted, the web pages visited, and the content viewed” (Fienberg). In his testimony to the US House of Representatives, Michael Kearns, a computer science professor at the University of…
